This training reveals...
The SECRET to helping clients become PSYCHOLOGICALLY BULLETPROOF!

Imagine knowing how to help your clients go from "I don't want this experience" to "I can look forward to this" in just 6 questions!
With Howard Cooper
Howard has been working as a Rapid Change Consultant & 'Agent of Change' for over 2 decades and his work has been featured by:





The Willingness Ladder - IS A VERSATILE therapeutic process that helps you move clients move from "I don't want this experience" to "I can look forward to this" in just 6 questions... WITHOUT clients having to use willpower or positive thinking.
Does this sound like you?
Are you always looking for the best way to help clients resolve their issues?
And whilst part of you may wish you could just click your fingers and magic their issues away, the reality is you'd be ecstatic if you had an easy process for powerfully helping clients take ownership over their changes... AND they didn't just think YOU had to FIX THEM!
Unfortunately, however, some clients are still adamant that they need to GET RID OF CERTAIN THOUGHTS before they can move forwards.
Maybe you're also frustrated that clients get so focused on fighting cravings or all unpleasant sensations that they drive the problem deeper.
I know how that feels because I've been there myself... lots of times!
In fact, I struggled for a long time trying to answer this one question:
"How do I help clients become psychologically free of intrusive thoughts and/or feelings?"
Maybe you've also struggled with the idea that the client has to get rid of negative thoughts/feelings in order for them to be ok?
BUT WHAT IF THERE WAS A DIFFERENT WAY?

Anthony Jacquin
Jacquin Hypnosis Academy
“The Willingness Ladder is a worthy addition to ANY therapists toolkit. An excellent technique, in-depth explanation, and the demonstrations really help build your confidence to use it.”
The Willingness Ladder Gives you
6 Questions To...
Show clients how to quickly overcome intrusive thoughts
Rapidly stop clients worrying about cravings
Lead clients to a place where anxious thoughts about the future no longer hold them back
Help people reduce suffering with chronic pain
Provide an easy method for clients to help themselves
About Howard Cooper
Howard Cooper is one of the UK's leading ‘Rapid Change’ consultants and Hypnotherapists. Known for helping people to create RAPID shifts in their thinking, Howard rejects the notion that deep and lasting change needs to take a long time.
Drawing on a variety of psychological tools, Howard has supported more than 3,500 individuals over the past 20 years on an international level, regularly bringing about transformational changes to their lives.
His practical, dynamic and innovative approach has helped people from all walks of life and ages overcome intrusive personal phobias, anxieties and issues that they have often suffered from for years, offering his clients a new lease of life.
In addition to his personal therapy work, Howard is a very popular and entertaining presenter on a range of topics relevant to society today and has a huge following amongst his peers through his podcast.
He spent almost two years as the lead psychological presenter on Virgin Atlantic’s critically acclaimed ‘Flying Without Fear’ course, and also appeared as the expert on fear of flying on Channel 4’s documentary ‘Fear of Flying: Caught on Camera’.
He has also contributed to other media appearing on the BBC, in The Daily Telegraph, Daily Express, Sun, CEO Magazine, just some of the media who have documented his successful ability to help people change quickly.
“The Willingness Ladder was very easy to bring into client sessions and has lots of uses. It’s one more way I can easily help clients to have a different experience with their thinking and to move them quickly out of their old mental habits. Howard’s training is a joy as always. Highly recommended.”
Simon Bates, Cognitive Hypnotherapist
The Willingness Ladder
ONLINE COURSE CONTENT
Crucial Concepts
- What is Experience?
- The Ultimate Equation
- What 'Experiences' should you work with?
The Questions
- All 6 Questions covered in details and advice on how to practice the ladder.
Demos
- Full demos with real clients where you see the ladder bought to life. Along with how to navigate resistance.
Artistry
- What state to operate from?
- The Kicker Question
Specific Issues
- Applying the ladder to areas like addictions, habits, pain or even sleep issues.
Troubleshooting
- How to deal with resistance from the client.
- Conversations to overcome issues of applying the ladder.
As a long time Hypnotherapist / Change worker, I was thrilled to have the opportunity to take Howard Cooper's online training course on "The Willingness Ladder". Howard's extensive experience and insights are well-known in the industry, and I was eager to see how his approach to achieving rapid shifts in thinking could enhance my own practice.
I was not disappointed. The course content was exceptional and well-structured, with each module building on the previous one. The "willingness ladder" and its 6 questions were explained in-depth, and Howard's examples and case studies brought the concepts to life in a way that was both informative and engaging.
What impressed me the most was the applicability of the "willingness ladder" to a wide range of psychological issues. The course emphasized that clients don't need to get rid of negative thoughts or feelings to experience relief, and this has been a game-changer for my own practice. I have seen significant improvements in my clients' well-being, and their feedback has been overwhelmingly positive.
I believe that Howard's online course on "The Willingness Ladder" is a must-have for anyone looking to enhance their psychological practice. The course is informative, engaging, and practical, and the results speak for themselves. I highly recommend this course to anyone seeking to make a real difference in the lives of their clients."
Craig Homonnay, Hypnotherapist
Features
In order to help you master the 'Willingness Ladder', we have thought long and hard about the structure of the training AND precisely what to include.
Easy Digestible Bite Size Chunks
Everything you need is outlined in short bitesize chunks. This makes it easy to remember AND therefore master!
Real Demos
The online training includes real demos of "THE WILLINGNESS LADDER" in action. So that you can model the exact way I work.

Access 24/7 on all devices
The online training runs via an internet-based platform, so it is available 24/7 on desktops, tablets and phones.
Troubleshooting
We also include information on how to navigate sessions where people don't respond the way you'd like. In otherwords this is real world training for real world clients.
"The willingness ladder has already proven to be useful with my clients. Such a simple process that is easy to learn but with the power to make people realise just how important their thinking is. A bonus is that it has helped me with my chronic pain as well. Thanks Howard"
Chris Trilsbach, True Focus Hypnotherapy
THE WILLINGNESS LADDER
ONLINE PROGRAM

Guide clients with ease towards 'willingness' and 'acceptance' of normal human experience.
Help people more effectively to become psychologically resilient.
Become the change-worker that you deserve to be!
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"The Willingness Ladder" is a must have for any therapist. I was experiencing the most extreme distress and none of my skills were helping me to overcome it. I volunteered as a demo for Howard Cooper and had such a profound change with The Willingness Ladder, I invested in the training.
I'm getting amazing results with all my clients! Professional riders, people for weight loss, another lady who had OCD tendencies, who uses the ladder so as not to engage in her rituals and has been blown away by the results, among many more. To see a client in floods of tears, shaking and distressed, then only 20 minutes later able to have the same thoughts whilst feeling calm and "absolutely fine." is just mind blowing! It's brilliant!"
Samantha Shanks-Husbands, Prepare-to-Win, Mind Coach