I’m Howard Cooper, one of the UK’s leading Rapid Change therapists, known for helping people create meaningful, lasting shifts in their thinking far more quickly than traditional models suggest is possible. For over 23 years, I’ve challenged the belief that deep change has to take a long time — and my work consistently shows that it doesn’t.

Drawing on a broad range of psychological tools, I’ve supported more than 2,500 clients internationally, helping them overcome long-standing anxieties, phobias, and emotional challenges they had often lived with for years. My approach is practical, dynamic, and experiential, with a strong focus on what actually creates change in real-world therapeutic settings.

Alongside my clinical work, I’ve shared my expertise widely through the media, including multiple appearances as the anxiety expert on BBC Morning Live, contributions across the BBC and national press, and as the fear-of-flying expert for Channel 4. I also spent nearly two years as the lead psychological presenter on Virgin Atlantic’s acclaimed Flying Without Fear course.

I’m the creator of The Willingness Ladder®, a flexible, integrative therapeutic process now taught to over 300 therapists worldwide. Designed to work alongside existing modalities, it gives practitioners a clear, adaptable framework for helping clients change more quickly and with greater confidence.