LIVE ONLINE TRAINING EVENT - THE HIDDEN MUSTS MASTERCLASS
A practical, step-by-step guide to uncovering the deep rules that keep clients stuck.
Learn a simple method for identifying and resolving the “musts” underneath anxiety, shame, control, perfectionism, and avoidance.
(and yes... this dovetails beautifully into the Willingness Ladder)
Saturday 21st February: 2:00pm – 5:30pm (UK time)
With Howard Cooper
Howard has been working as a Rapid Change Consultant & 'Agent of Change' for over 2 decades and his work has been featured by:
What if the reason clients stay stuck isn’t a lack of insight, but an invisible set of rules they don’t know they’re living by?
Many clients aren’t struggling because they “won’t” change. They’re struggling because their internal world is governed by musts:
- “This must not happen.”
- “I must get it right.”
- “People must approve of me.”
- “I must have certain.”
The problem is... not only do they not realise the have these rules... but below the ones they think they've identified there are some deeper ones still lurking.
These rules create pressure, threat, and rigidity (and they silently shape behaviour.)
"The Hidden Musts" is a practical method for uncovering the rules beneath the rules, step by step, so clients can soften at the deepest level and experience a generative knock-on effect across multiple problems.
About Howard Cooper
Howard Cooper is one of the UK's leading ‘Rapid Change’ consultants and Hypnotherapists. Known for helping people to create RAPID shifts in their thinking, Howard rejects the notion that deep and lasting change needs to take a long time.
Drawing on a variety of psychological tools, Howard has supported more than 3,500 individuals over the past 20 years on an international level, regularly bringing about transformational changes to their lives.
His practical, dynamic and innovative approach has helped people from all walks of life and ages overcome intrusive personal phobias, anxieties and issues that they have often suffered from for years, offering his clients a new lease of life.
In addition to his personal therapy work, Howard is a very popular and entertaining presenter on a range of topics relevant to society today and has a huge following amongst his peers through his podcast.
He spent almost two years as the lead psychological presenter on Virgin Atlantic’s critically acclaimed ‘Flying Without Fear’ course, and also appeared as the expert on fear of flying on Channel 4’s documentary ‘Fear of Flying: Caught on Camera’.
He has also contributed to other media appearing on the BBC, in The Daily Telegraph, Daily Express, Sun, CEO Magazine, just some of the media who have documented his successful ability to help people change quickly.
JOIN HOWARD FOR THIS LIVE TRAINING
ONLINE (From the comfort of your own home)
Saturday February 21st - 2pm - 5.30pm (UK Time)G
YOU WILL DISCOVER...
SECURE YOUR PLACE RIGHT NOW
THE HIDDEN MUSTS MASTERCLASS: LIVE ONLINE EVENT
Saturday - February 21st
Afternoon - 2.00pm - 5.30pm (UK TIME)
YOU WILL LEAVE WITH...
JUST IMAGINE BEING ABLE TO...
Guide clients with ease towards 'willingness' and 'acceptance' of normal human experience.
Help people more effectively to become psychologically resilient.
Become the change-worker that you deserve to be!
Thoughts, comments, ideas, questions?
Can't find the information you are looking for? Check out the FAQ's below or reach out to me at [email protected]
FAQ's
Who is this training for?
The training is primarily for working 'agents of change'. (NLP'ers, hypnotherapists, life coaches, etc.) Anyone who wants to refine the way they help others alleviate psychological suffering can benefit from learning this approach.
Who shouldn't attend?
This is NOT a protocol or a 'panacea to cure all ails'... and we don't want people to regurgitate the 6 Willingness Ladder questions with their clients whilst hoping the 'magic questions will just work their magic". Sorry!
This is much more about understanding some fundamental concepts about how people create experience (and suffering). And it's about engaging in developing the skills and artistry to help your clients get this too.
Therefore, you need to be prepared to engage and challenge your own thinking.
So if that doesn't sound like something for you... please do not attend.
Do I need to watch the online program first?
NO... it's not necessary to watch any of the online program first, as we will start this training by building up the foundational pieces.
However, if you have watched the program or indeed been using the ladder with clients already then remember...
This is a great opportunity to refresh, to practice it, to see it in action repeatedly, to ask questions, to get feedback AND...
to get the skills "into your body"!
Please note: there are ALSO some EXTRA PIECES that weren't on the online program, as over time the ladder is evolving and developing. (Including a hidden extra question that has been a big "aha" moment for many clients.)
Do I need to be therapist or change-worker?
If you would like to come and are not a therapist or change-worker then you are still welcome to attend. You could self apply lots of the ideas presented and help yourself move closer to psychological freedom. Please come along, it will likely be incredibly helpful.
Copyright 2026 by Howard Cooper - Rapid ChangeWorks Ltd